Its like a car showroom in here!

This morning was an early start with one of our new customers press passing at 7.30am. While giving a brief tour of our factory it was a great chance to show off some of the fantastic and creative work we are currently working on.

What became apparent was the amount of different car manufacturers that had entrusted us with their marketing campaigns. We currently have work on the factory floor for Volkswagen, Hyundai  Porsche  Skoda, Jaguar Landrover, Vauxhall, Seat and not forgetting Bentley.

The work is varied from simple mailers, top secret product launches, posters, presentation packaging and brochures.

One of the reasons we are so successful in this market place is down to our creative thinking and flexible approach to production. You don't often hear us say it cant be done or there isnt enough time. Usually its count me in, how can we make this idea work!

Our High Definition screening along with our colour management expertise enables us to really show off product detail and colour, something that's worked really well for this industry.

We are always keen to find a solution and bring ideas too life and love working on projects as the ideas are developing.

If you would like to see some of the great work we have been producing (or are unsure what car to get next!), you know where to come.

Prints evolving.

You often hear people talking about the demise of print, how much of an old fashioned way of communication it is. You wont be surprised to hear me say that I disagree but then have you looked at how to get the most from print in today's digital world?

This video from Augmented Reality developers, Daqri show just what is possible with a little imagination.

Print is not dead, but we do need to think about how the get the best out of it. Making sure that it works alongside all you other marketing activities is important but more important is how to make sure it engages with your target audience.

If you are looking at a new rug, why cant you place the brochure on the floor where you want the rug to go, hover your ipad over it and see exactly what it would look like in your own front room?

What will that new sofa look like over in that corner - same principle, the real 'try before your buy'!

The list is endless in ways you can incorporate the fantastic benefits of modern technology and really bring print to life.

Top Manchester Agency, True North, have been involved in a virtual awards ceremony. Buy using a poster that links to a unique film each time an award is announced.

Augmented reality brings the best of the virtual world and the benefits of something tangible you can hold in your hand together. It enables you to be even more creative, to use different textures and finishes but still integrate with other marketing activities.

So what are you waiting for, lets make print work, lets really bring print to life.

you need it when??

It was just another Wednesday morning when we received the call to offer us a challenge. At Central Colour, we love a challenge so jumped to it straight away.

The enquiry came across at 11.30am for 200,000 leaflets over 7 different versions that all needed to be delivered to two addresses in Hull by the following afternoon, 4.30pm latest.

By 12.30 the PDF's were approved, plates were running and paper was on its way to our centrally located factory, just off the M1 in Nottingham.

Having the flexibility of 24 hour working, we were able to print that evening and start to fold during the night.

By 9am on Thursday morning, file copies were all ready to go straight to the client for approval. We finished folding the last of the leaflets by 11.45am on the Thursday, just 24 hours after receiving the first phone call.

Being located in the centre of the country means we can get to most places pretty quickly and everything was delivered by 3pm on the Thursday, and we still had time to spare!!

We are now on the look out for our next challenge, if you have one for us then we would love to hear from you.

www.centralcolour.co.uk

When you just need that little extra

Ever found yourself wanting just a little bit more? If you could just stretch things to make them go further, life would be so much easier.

With our larger than B1 sheet size, now you can make the most of your creativity. Printing a maximum sheet size of 750 x 1050mm enables you to create something a little different. Whether you want your brochure to be an unusual size without costing the earth or that complex packaging needs just that bit extra on the sheet, your ideas don't need to be limited to standard sizes.

Add to that printing in HD 3.0 up to 6 colours and a luxury coating in a single pass, the only limitations are your imagination.

With full in house finishing including die-cutting, cardboard engineering and a team of specialist hand workers, we are able to offer the complete solution.

So if your current printer is leaving you wanting more then you know where to come!

centralcolour.co.uk

Little Super Heroes

When Nursery furniture and pushchair superstars, Cosatto, called the hotline, we put our pants on the outside of our trousers and zoomed to the rescue!

Cosatto were in the process of putting together their new brochure when they needed our help. Saving the world from boring baby stuff isn't easy and with the Christmas deadline looming things weren't looking good. Not only did they need a bright, colourful and fantastic looking brochure producing, they also needed a way of getting it to all the mums and dads in super quick time.

We got straight to it and our own little cardboard engineering super hero designed and developed a mail pack to keep the brochure from any harm. The pack also had to take a sheet of kiss cut stickers to keep the kids amused and price list that that we engineered to fit on the same sheet as the mail pack, keeping those budgets in check. After a few tweaks the rescue plan was in full swing.

As we entered the final week before Christmas, time was running out. With only 4 production days left, proofs were signed off and away we flew. Printed throughout the night then die cut using our in-house facilities, the mail pack and stickers were well on their way.

Our specialist finishing team of stars then took over. Making up pockets, inserting and collating, you wouldn't believe the speed at which they worked. And with still one day to spare, the packs were delivered in record time and Central Colour had saved the day!

With everyone at Cosatto delighted, Central Colour then got to work getting ready to label and distribute the packs as requests came in direct from Cosatto's website. Just another day at the worlds greatest printer......

How to get the best from your images

With all the time, effort and cost involved in achieving fantastic photography, its always seems such a shame for these images to be let down by 'average' printing.

At Central Colour, our Hi Definition printing techniques can achieve nearly twice the industry average screen resolution. This specialist process allows the finest of detail to be reproduced, making the most of your images.

Our recent investment of nearly £500,000 on the latest CTP systems now allows us to achieve even more. From the fine detail in woven fabrics to shine and sparkle of a luxury car, our crisp and clean printing will really make the most of your photography.

Sometimes though, because our Hi Definition printing is so sharp, it can highlight any imperfections. This is why our technical team assesses every project and chooses the best screen resolution for each one.

As they say, seeing is believing, so why not put us to the test. We can produce a trial to show you how your printing can be improved by our latest technology. If you have images that need to sell a product, we can really make a difference.

martin.e@centralcolour.co.uk

07880 200 175

It's not just brochures we print.....

At Central Colour, we do more than print, we make print work.

With full in house die-cutting and a specialist hand finishing team, our paper technicians are always on hand to help you create something a little different.

And with our High Definition Screening and exclusive in-line coating, Rubbacoat, we can help you to stand out from the crowd.

So if you have that special project and you just don't know where to start then get in touch and let us guide you through the process.

Here are just a few examples of work we have produced recently.

www.centralcolour.co.uk           sales@centralcolour.co.uk               0115 977 0771