My biggest problem is that I don't have many tools so when I do come to do a little job around the house, I never have the right equipment. I usually spend hours trying to work with what i have got, wasting a lot of time and getting very frustrated.
Then I end up rushing about form one DIY store to another, just as they are closing on a Saturday afternoon, trying to get what I need.
If I had planned what I wanted to do in advance, talked to the right people and invested in the right equipment, I might have had a more relaxing weekend!
Its the same when you are trying to produce creative and innovative marketing campaigns.
By talking to the right printer early enough, you can get help and advice on the best way to bring your ideas to life.
By choosing the wrong printer, you could end up diluting your ideas and ending up with a final product that was not anywhere near what you were wanting to produce.
By choosing a printer that is passionate about pushing the boundaries and trying new methods enables you to be more creative. It gives your campaign the ability to grab your audiences attention in the way you want.
By getting involved in the early stages of creative, your printer can advise on different methods and materials that will get you the best result in the most cost effective manor.
Don't be afraid of asking for ball park costs early on either, this way you can determine if a project is going to be affordable within a budget. And if it's not, ask the printer to work with you on coming up with a cost effective option that will work.
After all, they are the experts and have a wealth of experience for you to draw upon.
If you do involve your printer early enough, it can also reduce your lead times so when a project becomes urgent, your printer is in a much better position to react and meet a tight delivery date.
By doing this you will build a stronger relationship with your printer so when you don't have time to plan in advance, you will be in a better position with your printer to react quickly and still achieve the results you want in the time scale you need.
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