Its very noisy and busy out there in cyberspace.
So many emails, so many adverts following you around the Internet, is your message getting lost.
Print is going through a revival process at the moment, almost seeming retro. The market place has changed dramatically and probably for the better. It makes us all think differently, especially about getting our message heard.
The most successful multi channel campaigns are integrated with print. Although digital and physical marketing should be targeting in a different way, they should also be working together for the common good.
Print has a great advantage over digital. It can be touched, played with, smelt, explored. Some of the best work we have produced here plays on these senses to make campaigns more interesting. Print is no longer just a simple leaflet of brochure. By using finishes such as in line coatings you can cost effectively have a visual and tactile impact on your print.
One of our latest projects include a direct mail campaign with a branded combination lock. You have to physically unlock the information that's waiting for you. Only then can the powerful design and high quality print do its job. You are engaged with the message and you want play with it, show your friends. The chances of it ending up being binned straight away are very slim. You will come back to the same piece again and again. Imagine being sent the same email over and over again, do you think you would even bother to open it?
To make print work it has to be innovative and creative. The information that is available about our ideal customers means we don't have to produce massive print runs in the hope some of it arrives at the right person. We can be more targeted, reduce the print run and use the money saved to be a bit more interesting.
Work with your printer to get your ideas produced in a cost effective way, get them to help you bring your ideas to life. Don't be afraid of boundaries, its amazing how many ideas we have made work with just a little thought and effort. Certainly don't be told that it cant be done!
Be seen, be heard, get it printed.
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