Your special?

Whats your special? Ours is Pantone 389 and 432.

There are many great advantages using a special Pantone colour rather than just 4 colour process.

Firstly you can achieve a stronger more vibrant colour. Some Pantone colours you can get close to out of CMYK but other colours are just a mile away. Just have a look at Pantone Orange 012 in your swatch book and compare that to the CMYK verison. All the intensity of the colour has been lost in the CMYK translation.

If consistency is key to your brand then this will work for you. By printing your corporate colour out of CMYK you are running the risk of the colour varying from page to page, especially if your 4 colour images are also important.

If you use more than one printer, you can ensure consistency across all of your marketing collateral and have the confidence that it will be matched to a specific colour.

This year marks the 50th anniversary of Pantone being the universal language of colour and as part of the celebrations they are releasing some limited edition packs with the new guides incorporating 336 new colours that were released last year.

If your chosen colour does not have a specific pantone colour then why not create your own and have an ink created to match a specific item already produced. This colour will be given a unique reference number and colour matching swatch for your printers to ensure an accurate reproduction.