Tuesday 4 June 2013

We love the jobs everyone else hates!

When your trying to be creative and create something a little different, its frustrating when all get back from your printers is a negative response.

You wont find that here at Central Colour as we go out of our way to make your ideas work. We know how much time and resource goes into developing a concept so we do all we can to make it a reality.

We have an army of enthusiastic technical engineers and specialist finishers all passionate about print and packaging. We offer advice and a comprehensive mock up facility so we can refine your projects all the way, making sure you get the most out of your marketing budgets.

Some of our recent challenges include a mailer with a combination padlock, a landscape folder with soft closing magnets and brochures affixed to give an opening size of over 1300mm and curved, one piece pillow pack.




From simple mailers to complex packaging Central Colour are a creative printer with a flexible 'can do' attitude. Some of the country's leading brands and creative agencies benefit from our expertise, enthusiasm and quality to provide outstanding and innovative results, recognising the difference we can make to their products and services within the cost restraints that we all have to work within.

For any help and advice on your next project, just get in touch

Monday 3 June 2013

Your special?

Whats your special? Ours is Pantone 389 and 432.

There are many great advantages using a special Pantone colour rather than just 4 colour process.

Firstly you can achieve a stronger more vibrant colour. Some Pantone colours you can get close to out of CMYK but other colours are just a mile away. Just have a look at Pantone Orange 012 in your swatch book and compare that to the CMYK verison. All the intensity of the colour has been lost in the CMYK translation.

If consistency is key to your brand then this will work for you. By printing your corporate colour out of CMYK you are running the risk of the colour varying from page to page, especially if your 4 colour images are also important.

If you use more than one printer, you can ensure consistency across all of your marketing collateral and have the confidence that it will be matched to a specific colour.

This year marks the 50th anniversary of Pantone being the universal language of colour and as part of the celebrations they are releasing some limited edition packs with the new guides incorporating 336 new colours that were released last year.

If your chosen colour does not have a specific pantone colour then why not create your own and have an ink created to match a specific item already produced. This colour will be given a unique reference number and colour matching swatch for your printers to ensure an accurate reproduction.